Trademark Keywords?
There are lots of different opinions and different court cases even where the question of whether or not you can use trademark words in advertising campaigns such as Google, Yahoo, and MSN. There was a few mentions in those articles about meta-keywords, which is very important when relating to your content. My general rule has always been to insert the keywords that really decide how the page should be optimized for are the ones that are in the content of the page. Sure Google and Yahoo are trademark names, and surely when someone was looking for your site they wouldn’t type in Google and necessarily want to land on your page. The content on your site is probably google related, but not Google itself, so you would need to target a phrase, like in seo case, “How to advertise on Google” would be a good phrase to compete for robotic knowledge from the mother ship or my site which I specialize in MAXIMIZING profitability while keeping cost down. This is a simple way from staying away from trademark infringement in your future.
Keep your description relevant to the content and if need be include the “possible trademark threat” include it. When in doubt, dont do it in SEO, to avoid the problems and possible banishment from search engine results.
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